Kia’s Next Wave of Electric Vehicles
Kia is preparing to launch a new wave of electric vehicles (EVs) by the end of the decade, including an entry-level model and a next-generation architecture that will support replacements for the EV6 and EV9. This development marks a significant step in Kia’s ongoing commitment to expanding its electric vehicle lineup.
Expansion of the Electric Vehicle Range
Kia’s current electric models, such as the EV3, EV6, and EV9, are being joined this year by the EV4 and EV5, with the EV2 set to arrive in 2026. The company is now focusing on what comes next, with several key developments in the pipeline.
An entry-level EV priced below €25,000 (approximately £21,000) is one of the major additions, aiming to make electric vehicles more accessible. Replacements for the EV6 and EV9 will also represent significant advancements for the brand as it transitions towards software-defined vehicles (SDVs).
In addition to these models, Kia is working on new range-extender EV technology. The company continues to develop hybrid and even internal combustion engine (ICE) models, ensuring a diverse range of options. Kia is also expanding beyond cars into vans and pick-ups for the first time, broadening its product offerings.
Focus on Affordable Entry-Level Models
Kia’s president and CEO, Ho Sung Song, has emphasized the importance of affordable and accessible models. He confirmed that a smaller, baby Kia is in development, with the goal of creating an entry-level electric city car under €25,000.
Song noted that the current Picanto, which has been heavily updated in 2023, is still selling well in Europe. The strength of Kia’s electric vehicle range means the company is not under immediate pressure from CO2 regulations that have affected other city cars in recent years.
The Picanto is expected to remain on sale until an affordable entry-level electric model can be introduced. Kia believes maintaining an affordable option in its lineup is crucial for attracting new customers.
Song described the development of the sub-€25,000 model as “homework” for the company. While the Picanto may eventually be replaced by the entry-level EV, there is a possibility that both models could coexist depending on how CO2 regulations evolve.
Design Inspiration and Customisation
Kia’s design director, Karim Habib, mentioned that the company is looking to Japanese brand Muji for inspiration. Muji focuses on simplicity and utility, and Kia is exploring ways to reduce designs to their essence while maintaining desirability.
Habib also highlighted the importance of customisation, stating that the goal is to create a basic design that can be tailored for different customer preferences. This approach aims to make the lower-end price bracket more appealing.
Embracing Software-Defined Vehicles
Kia is preparing to embrace SDVs, which shift the focus from multiple subsystems to a few core systems integrated centrally. This approach offers greater stability, reliability, and ease of updates across multiple vehicles.
Song explained that the new SDV architecture will allow Kia to decouple hardware and software development, leading to shorter development times. A pilot project concept, the ‘SDV Pace Car,’ is expected to be showcased next year.
This new architecture will support the launch of an EV6 replacement and a second-generation EV9 by the end of the decade. Future benefits include personalized user interfaces and frequent software updates, which can help reduce costs due to shorter development cycles.
Hybrid and Range-Extender Technologies
Song emphasized that Kia will continue to invest in all relevant powertrain technologies to meet global market demands. While the company is committed to EVs, particularly in Europe, it remains flexible in its approach.
Range-extender technology is seen as particularly beneficial for larger, heavier vehicles. The first REx model is expected to be launched by the end of the decade, evolving Kia’s hybrid offering for larger models.
Internal combustion engines will continue to play a role in emerging markets like North Africa, where infrastructure for electrification is limited. Song does not plan to set an end date for ICE development.
Future Design and Innovations
Kia is already planning a new evolution in its design philosophy. Song acknowledged the need to stay ahead and maintain innovation, noting that the current design has been in the market for five years.
Habib confirmed that concept cars will continue to be unveiled, with one expected later this year. Kia is also working on introducing an AI assistant in all new vehicles to enhance functionality and provide more innovation.
Song highlighted the importance of staying innovative, especially as customers expect features similar to those found in smartphones. Kia is collaborating with partners like Samsung to achieve this goal.
Autonomous driving is another area of focus, with Song believing it will enhance convenience for future customers. This technology will be integrated into the SDV architecture currently in development.
